September Records Highest Monthly Sales

The Philippine automotive industry thrived once again as it achieved its highest monthly sales record to date of 20,924 units.
The joint Marketing Committee of Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI) and the Truck Manufacturers Association (TMA) said that September volume achieved a massive 41.7 percent growth than the 14,764 units sold in the same month last 2013. This growth is mainly due to introduction effect of new models and equally aggressive promotional support.
Both Passenger Car (PC) and Commercial Vehicle (CV) categories’ sales further accelerated compared with September 2013 results. The passenger car segment’s sales reached 8,477 units and a significant growth of 65.1 percent year-on-year. On the other hand, the commercial vehicle segment achieved 12,447 sales and grew by 29.3 percent or 2,819 units versus September 2013.
Within the CV category, all segments exceeded the sales of same month last year: LCV registered 8,111 sales with 38.1 percent increase; AUV accounted for 3,836 sales and 15.4 percent growth; Category 4 and 5 Trucks and Buses recorded combined growth of 38.2 percent; Light Trucks achieved a 6.0 percent growth versus September 2013.
“We are beyond grateful for the strong patronage and trust of our market especially with the new products lined up for them. The exceptionally strong sales we have achieved for the past months, especially the unprecedented growth this September, prove that the automotive industry is continuously growing and aiming for better results. With this, we are going to keep an eye on the remaining months of this year and expect to deliver increased sales,” explained by CAMPI president Atty. Rommel Gutierrez.
2014 year-to-date sales reached 169,727 units or a growth of 29.2 percent. Toyota Motor Philippines Corporation remains the market leader with 45.2 percent share, an increase of 42.8 percent year-on-year. In the 2nd spot is Mitsubishi Motor Philippines Corporation with 21.9 percent share. Ford Motor Philippines is in the 3rd spot with 8.6 percent share. Isuzu Philippines Corporation lands at the 4th position with 5.7 percent share and Honda Cars Philippines Inc. occupies the 5th spot, closely behind Isuzu, with 5.6 percent market share.


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