November Sales Achieve 34.6 Percent Growth

The Philippine automotive industry accomplished yet another high sales record of 21,422 units for the month of November.

According to the report issued by the joint Marketing Committee of the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI) and the Truck Manufacturers Association (TMA), the November volume is over 34 percent higher than the 15,917 units sold in the same month last 2013. This growth is mainly attributed to new model introductions, aggressive promotional activities and increasing consumer demand.

Both Passenger Car (PC) and Commercial Vehicle (CV) categories’ sales increased compared with November 2013 results. The passenger car segment’s sales reached 8,040 units and a significant growth of 46.7 percent year-on-year. On the other hand, the commercial vehicle segment achieved 13,382 sales and grew by 28.2 percent versus October 2013.

Within the CV category, all segments exceeded the sales of same month last year. LCV registered 8,850 sales with 33.5 percent increase; AUV accounted for 3,757 sales and 15.3 percent growth; Light Trucks reached 44.2 percent increase, and; Categories 4 and 5 had a combined growth of 34.8 percent.

“For the month of December, we are expecting to have stable to higher sales with anticipated high demand coming from Christmas season,” explained by CAMPI president Atty. Rommel Gutierrez.

2014 year-to-date sales reached 213,427 units or a growth of 30.1 percent. Toyota Motor Philippines Corporation remains the market leader with 45.4 percent share, an increase of 41.1 percent year-on-year. In the 2nd spot is Mitsubishi Motor Philippines Corporation with 21.4 percent share. Ford Motor Philippines is in the 3rd spot with 8.6 percent share. Isuzu Philippines Corporation displaced Honda Cars Philippines Inc. in the 4th position with 5.9 and 5.6 percent market shares respectively.

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