May 2014 registers highest monthly sales
May 9, 2014
The Philippine automotive industry continuous to improve with combined sales reaching 19,598 units, new highest monthly record sales.
May 2014 total sales is higher by 23.6 percent than the 15,860 units sold in the same month in 2013 due to introduction of new models and aggressive promo from the different brands supported by sufficient supply.
Both Passenger Car (PC) and Commercial Vehicle (CV) categories’ sales increased compared with May 2013 results. Growth can be attributed due to continued strong demand of new models in the PC segment and extended promotional support. The passenger car segment’s sales reached 7,507 units, an impressive growth of 44 percent or 2,306 units year-on-year. On the other hand, the commercial vehicle segment achieved 12,091 sales and grew by 13 percent or 1,432 units versus May 2013.
Within the CV category, most segments surpassed expectations on sales compared with same month last year. LCV registered 7,645 sales with 13 percent increase; Light Trucks sold 288 units, or that is growth of 28.6; Category 4 and Category 5 Trucks and Buses registered 150 and 42 unit sales respectively, but declined by 3.5 percent vs same period last year.
“For the month of June, we are expecting to have stable to higher sales as the automotive industry continues to get stronger due to extension of promo support and possibly additional marketing activities from the different brands” as confirmed by CAMPI president Atty. Rommel Gutierrez.
2014 year-to-date sales reached 89,335 units or a growth of 22.4 percent. Toyota Motor Philippines Corporation (TMPC) remains the market leader with 44.8 percent share, an increase of 35.3 percent year-on-year. Toyota is followed by Mitsubishi Motor Philippines Corporation with 23.0 percent. Ford Motor Philippines is in the 3rd spot with 8.0 percent share. Isuzu Philippines Corporation lands at the 4th position with 5.9 percent share and Honda Cars Philippines Inc. occupies the 5th spot, closely behind Isuzu with 5.3 percent market share.
