Based on sales figures from Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI), Truck Manufacturers Association (TMA), and other available industry data, January 2026 saw total industry sales of 35,053 units.

In terms of sales volume, this shows market decline of 26% from the previous month’s 47,371 units sold. January 2026 industry sales is also 10% lower than January’s recorded sales last year.

According to CAMPI president Jose Maria Atienza, relatively lower sales during the first month of the year is expected, following the yearend rush in the automotive market. Moreover, the industry delivered exceptional performance in December 2025, setting the highest December sales record since 2017.

He also noted that so far, January 2026 sales level indicates that the industry is still on pace to meet its yearend goal of surpassing 500,000 sales. When market seasonality adjustment is factored in, January sales level aligns with the steady pace observed during the second half of last year.

Of the total January 2026 industry sales, CAMPI & TMA members contributed 33,696 units. Despite decline in both the passenger and commercial vehicle main categories, CAMPI sees a bright spot in the continuous growth in the electrified segment.

CAMPI and TMA members sold 2,610 electrified vehicles (xEVs) in January 2026, higher than the 1,600 sold in the same month last year. This number represents 7.75% of the total CAMPI-TMA vehicle sales.

In terms of market share per brand for January 2026, Toyota captured 48.51%, followed by Mitsubishi at 20.78%, Suzuki at 4.88%, Nissan at 4.72%, and Ford at 3.77%.