The 10th Philippine International Motor Show Wraps Up Milestone Edition on a High Note

Thousands gather as enthusiasts, industry leaders, and automotive partners celebrate the future of mobility

Manila, Philippines — The 10th Philippine International Motor Show (PIMS), organized by the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI), successfully concluded its four-day run, welcoming 55,544 visitors from June 4–7 at the World Trade Center Metro Manila.

Held under the theme “Forward in Every Drive,” this year’s PIMS brought together 17 leading automotive brands, government partners, industry stakeholders, and automotive enthusiasts in a showcase of technologies, vehicles, and ideas shaping the future of mobility in the Philippines. Participating exhibitors include BAIC, Chery, Foton, Geely, Honda, Isuzu, Jetour, Kia, MG, Mitsubishi, Nissan, Omoda & Jaecoo, Subaru, Suzuki, Tesla, Toyota, and VinFast.

“The positive response from those who participated in the 10th Philippine International Motor Show reflects the strength of the automotive industry and the importance of diverse, energy-efficient, and reliable mobility to Filipinos,” said CAMPI President Jing Atienza. “As we conclude this milestone PIMS edition, CAMPI remains committed to collaborating with stakeholders to create platforms that inspire progress, showcase industry advancements, promote safety and sustainability, and strengthen the response of the automotive sector to the mobility needs of the public.”

The event highlighted the industry’s continued evolution, featuring a wide range of internal combustion engine vehicles, electrified models, and innovations focused on safety, efficiency, connectivity, and sustainability. Through vehicle launches, technology showcases, and interactive displays, visitors gained firsthand insight into how automotive manufacturers are responding to the changing needs of Filipino consumers.

Immersive Brand Experiences

Beyond the vehicle exhibits, participating brands transformed their spaces into immersive destinations that combined technology, lifestyle, and customer engagement. Interactive activities, hands-on demonstrations, celebrity appearances, and live performances created a dynamic experience that attracted enthusiasts, families, and first-time visitors alike.

Automotive Aftermarket Zone

The event also featured a dedicated automotive aftermarket zone, bringing together leading providers of tires, lubricants, performance parts, accessories, car care products, and vehicle enhancement solutions. The expanded showcase underscored the growing role of the aftermarket sector in supporting vehicle ownership, maintenance, and personalization.

A Celebration of Automotive Community

The 10th PIMS also served as a gathering point for automotive communities, with various car clubs representing participating brands, bringing their vehicles and enthusiasts together in a celebration of shared passion.

Partners and Sponsors

The event was further supported by a strong network of sponsors and partners, including BPI and Motul, who enhanced the overall visitor experience.

As the Philippine automotive industry continues to evolve, the 10th Philippine International Motor Show demonstrated the power of collaboration among manufacturers, government stakeholders, industry partners, and consumers in driving innovation and expanding mobility solutions for Filipinos.

The 10th PIMS in Numbers

Total event attendance	55,544
Participating brands	17
Vehicle displays (excluding test drive vehicles)	100
Product launches/unveilings	26

For those who missed the event, highlights and updates are available on the official CAMPI website and official CAMPI Facebook page.

About the Chamber of Automotive Manufacturers of the Philippines (CAMPI) and the Philippine International Motor Show (PIMS)

The Chamber of Automotive Manufacturers of the Philippines (CAMPI) is a socially responsible automotive industry association that works in partnership with the Philippine government and other stakeholders in pursuit of economic growth through the development of a viable and self-sustaining Philippine automotive industry.

First staged in 2007, the Philippine International Motor Show (PIMS) is CAMPI’s flagship biennial event that brings together leading automotive manufacturers, government agencies, industry partners, and consumers in a showcase of innovation, technology, and mobility solutions.

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