The Philippine automotive industry continuedto be strong against the recent typhoon as itachieved, yet again, a highest monthly sales record of 20,730 units for the month of July.
The joint Marketing Committee of Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI) and the Truck Manufacturers Association (TMA) said that the increase in sales versus same period of last yearis largely due to the continuous patronage and demand of the market for Passenger Cars.The surge in sales is alsodue to the aggressive product launches and extensive marketing support to meet the customer demand.
Both Passenger Car (PC) and Commercial Vehicle (CV) categories’ sales further accelerated compared with July 2013 results. The passenger car segment’s sales reached 8,339 units, a notablegrowth of 64.6 percent year-on-year. On the other hand, the commercial vehicle segment achieved 12,391 sales and grew by 16.6 percent or 1,768 units versus July 2013.
Within the CV category, most segments exceeded the sales of same month last year. AUV recorded 4,071 units or 10.4 percent growth; LCV registered 7,799 sales with 21.0 percent increase; Category 4 and 5 Trucks and Buses recordedcombined growth of 24.2 percent.On the other hand, only light trucks registered 326 sales, a 1.5% drop from previous year.
“We are grateful for the market’s continued patronage of the automotive industry despite the recent onslaught of typhoon Glenda last July causing interruptions in production and transport of supply.While we were expecting lower results due to the mentioned typhoon, we have still breached the high sales of last month, even higher year-on-year. As for the month of August, we are expecting to have lower to stable sales attributed to lower seasonality for the month,” explained by CAMPI president Atty. Rommel Gutierrez.
2014 year-to-date sales reached 129,687 units or a growth of 26.0 percent. The top 5 major players remained unmovable. Toyota Motor Philippines Corporation captured 45.2 percent share, an increase of 42.9 percent year-on-year. In the 2nd spot is Mitsubishi Motor Philippines Corporation with 22.2 percent share. Ford Motor Philippines is in the 3rd spot with 8.2 percent share. Isuzu Philippines Corporation lands at the 4th position with 5.7 percent share and Honda Cars Philippines Inc. occupies the 5th spot, closely behind Isuzu, with 5.5 percent market share.