The Philippine Automotive Industry has accomplished another achievement for another high sales record of July. In a report issued by the joint Marketing Committee of the Chamber of Automotive Manufacturers of the Philippines, Inc. (“CAMPI”) and Truck Manufacturers Association (“TMA”), sales for the month of July reached 29,967 units. Last month’s performance is 22 percent higher than July 2015 which did 24,569 units.
Sales from both Passenger Car (“PC”) and Commercial Vehicle (“CV”) segments increased compared with July 2015 results. The PC segment’s sales attained 11,230 units; a humble 9.9 percent growth from 10,221 units of the same month last year. On the other hand, the CV segment managed a significant 30.6 percent surge year-on-year with 18,737 units versus 14,348 units in 2015.
Within the CV segment, all categories exceeded sales records from July 2015. Category 2 (LCV) accomplished the biggest increase with 36.2 percent with 11,982 units from 8,798 units in July last year. While Category 5 (Heavy Duty Trucks and Buses) grew 34.6 percent with 171 units from 127 units. Category 1 (AUV) was able to achieve a 22.5% climb with 5,767 units coming from 4,709 units.
“With appealing financial plans and continuous marketing efforts, we were able to outshine our record in July 2015. A chunk of last month’s sales records was due to arrival of the past month’s demands. We expect to keep up with the market for the second half of 2016,” explained by CAMPI President Atty. Rommel Gutierrez.
With year-to-date automotive sales reaching 197,448 units, Toyota Motor Philippines Corporation remains the top performer with 43.63% market share, followed by Mitsubishi Motors Philippines Corporation with 18% share. Ford Motor Company Philippines, Inc. is at third spot with 9.88% market share. At fourth place is Isuzu Philippines Corporation with 7.77% and sitting at fifth is Honda Cars Philippines, Inc. with 6.51% market share.