Less number of selling days for the month of April proved no challenge for the Philippine automotive industry as combinedsales reached 18,094 units.
The joint Marketing Committee of Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI) and the Truck Manufacturers Association (TMA) said that despite the drop in sales versus March due to seasonality, April volume is still higher by 19.9 percent than the 15,094 units sold in the same month last 2013.
Both Passenger Car (PC) and Commercial Vehicle (CV)categories’ sales increased compared with April 2013 results. This improvement is due to strong stable demand of new models and continuous marketing support where most brands extended their summer promotions. The passenger car segment’s sales reached 6,732 units, an impressive growth of 41 percent or 1,959 units year-on-year. On the other hand, the commercial vehicle segment achieved 11,362 sales and grew by 10.1 percent or 1,041 units versus April 2013.
Within the CV category, most segments surpassed expectations on sales compared with samemonth last year. LCV registered 7,323sales with 15 percent increase;LightTrucks sold 318 units, a strong percent growth of 57.4; Category 4 and Category 5 Trucks and Buses registered 184 and 25 unit sales respectively, a combined growth of 57.1 percent.
“Last March, the overall outlook for April was lower because historically, the Holy Week month registers lower sales due tofew selling days.However, the market volume for April was still notable and beyond what we have anticipated. For the remaining months of the second quarter, as the automotive industry continues to get stronger, we are considering higher sales, if not stable” explained CAMPI president Atty. Rommel Gutierrez.
2014 year-to-date sales reached 69,737 units or a growth of 22.1 percent. Toyota Motor Philippines Corporation (TMPC) remains the market leader with 44.4 percent share, an increase of 3.4 percent year-on-year.Toyota is followed by Mitsubishi Motor Philippines Corporation with 23.5 percent. Ford Motor Philippines is in the 3rdspot with 7.8 percent share.Isuzu Philippines Corporation lands at the 4th position with 6percent share and HondaCars Philippines Inc. occupies the 5th spot, closely behind Isuzuwith 5.5 percent market share.